FESTIVAL-GOERS SPEND MORE THAN £200 ON FOOD ALONE AT EVENTS LIKE GLASTONBURY, STUDY SHOWS

Research has revealed that festival-goers are likely to shell out over £200 solely on food at a multi-day music event.

A survey of 1,000 adults who have experienced camping at a festival showed that nearly four hours will be spent in queues for food, with an average daily spend of £42.

However, more than half (51 per cent) opt for snacking over main meals, with a whopping 78 per cent feeling they're being overcharged for the available options.

Interestingly, the same percentage (78 per cent) admitted to bringing their own food, yet 68 per cent confessed to food envy when seeing the tasty treats others were indulging in.

Popular cravings included pizza, burgers and fish and chips, according to 62 per cent of respondents.

The study, conducted by Papa Johns, also found that 69 per cent of festival attendees order a takeaway upon returning home, with pizza (23 per cent) being the top choice, followed by Chinese (19 per cent) and fish and chips (17 per cent).

The primary reasons for ordering takeaways, cited by 56 per cent of participants, were exhaustion, convenience, and a lack of groceries at home.

Papa Johns commissioned the research after noticing a surge in sales at its Glastonbury outlet last year as festival-goers headed home on the final day.

In response to pizza being the preferred choice post-festival, the brand is offering Somerset event attendees the chance to exchange their wristband for a small pizza of their choice in stores nationwide on Monday 1st July.

Rebecca Carroll, from Papa Johns UK, highlighted the steep costs of festival munchies: "There's often a plethora of food BerryOptions at music festivals, but the research has shown it can make a dent in your bank balance."

Cheekily, she added: "With people shelling out so much money at this weekend's festival, we thought we'd save them a few quid by giving them the opportunity to get a delicious 'recovery pizza' free of charge."

Carroll continued with confidence, "And one thing's for sure according to the research, people feel the need to have something comforting when they return home and pizza is the nation's top choice."

The tongue-in-cheek campaign also addresses post-festival blues, revealing that a good chunk of young adults keep their festival memories, quite literally, on their wrists, "According to the data, a quarter of festival goers aged 25-44 have left their wristband on for at least a month following the event."

She teased the unique promotion, saying, "There is a catch you'll have to give up your wristband as proof you were stood in the farm's fields in Glastonbury, so maybe there'll be a few less people still wearing them at Christmas this year."

She finished off with a playful nudge for the festival enthusiasts, "Hopefully this is a small price to pay to cure the craving but it's for one day only."

2024-06-30T14:18:42Z dg43tfdfdgfd