CHEAPEST SUPERMARKET NAMED EVEN WITH LOYALTY CARD PRICES TAKEN INTO ACCOUNT

Consumer watchdog Which? has crowned Aldi as the UK's cheapest supermarket, beating out pricier competitors like Waitrose by a whopping £32.60. The study also found that Aldi was £19.10 cheaper than Sainsbury's and £15.89 less expensive than Tesco for a comparable shopping list.

In its monthly Cheapest Supermarket price comparison, Which? factored in Nectar and Clubcard loyalty prices, examining the cost of groceries and household essentials. The findings revealed Sainsbury's to be £14.49 more costly, while Tesco was £12.49 dearer.

This revelation comes as research from Kantar indicates that the cost-of-living crisis is far from resolved, with 22% of households admitting they're struggling, unable to cover bills and merely trying to scrape by.

The full results are below:

Retailer	Average price for 65 items
Aldi	£118.41
Lidl	£121.31
Tesco Clubcard	£130.90
Asda	£131.42
Sainsbury’s Nectar	£132.90
Tesco	£134.30
Sainsbury’s	£137.51
Morrisons	£140.19
Ocado	£144.06
Waitrose	£151.01

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “With many households still struggling to make ends meet, we’re more committed than ever to remaining the UK’s cheapest supermarket. This latest Which? analysis shows that Aldi prices just can’t be matched, even with a loyalty card!

“At Aldi we’re dedicated to having clear, consistently low, prices so shoppers know how much they’re spending long before they get to the till. And we’re really proud of the award-winning quality of the products we’re providing at these amazing prices.”

2024-07-04T05:37:13Z dg43tfdfdgfd