Flag carrier Philippines Airlines (PAL) and the Singapore Tourism Board (STB) on Tuesday signed a one-year partnership to promote travel to the Lion City through campaigns and bundled offers.
The partnership was signed by executives of PAL led by its president and chief operating officer Stanley Ng and officials of STB led by its chief executive Melissa Ow.
Under the partnership, PAL and STB will launch activities such as limited seat sales and campaigns to entice first-time and even repeat travelers to travel to Singapore.
PAL will also launch special deals on airfare bundled with accommodation and experiences.
"Philippine Airlines is thrilled to once again partner with Singapore. Its dynamic culture has inspired the travels of countless Filipinos across our years of operations. Building on our shared success, we look forward to working together to create more opportunities for more Filipinos to experience how Singapore continues to be a world-class leisure destination," said Ng.
"The Philippines is one of Singapore's key markets and has recovered strongly with the support of longstanding partners like Philippine Airlines. They have been instrumental in reinforcing Singapore's position as a vibrant lifestyle destination, where ordinary moments are transformed into extraordinary experiences. We are excited to bring our partnership with Philippine Airlines to the next level, and to welcome more Filipino travelers to Singapore soon," said Ow.
READ | Singapore 101: 5 tourist spots in the Lion City to visit for free
In 2023, the Philippines ranked as Singapore's sixth largest source market for tourism, with nearly 700,000 visitor arrivals, marking an 84% recovery to 2019 visitor arrival numbers.
As of June 2024, Singapore has welcomed close to 390,000 Filipino visitors.
In a chance interview with reporters, Ng said that the partnership will help boost flight bookings to Singapore.
"It will be good, we can promote Singapore more through the partnership, you have heard about the initiatives and the new attractions in Singapore, it's gonna help," he said. — VDV, GMA Integrated News
This article PAL, SG Tourism Board ink partnership to promote travel to Singapore was originally published in GMA News Online.
2024-08-20T13:11:52Z dg43tfdfdgfd